Social media

Real estate agent are using social platforms like facebook and instagram to show a quick tour of the property to spark enough interest so as the potential buyer to turn up on an open house viewing.

Live streaming open house is also gaining popularity, viewers can ask questions and request to certain areas of the home, these tours allow more people to see the property when they are time poor.

These trends are growing as time goes on as an important part of an agents pool of marketing tools.